About us

Built to find what holds you back

That line is on our seal because it is the whole job. Not a score. The specific thing standing between your site and the people looking for it.

Show the whole picture

Search engines, real browsers and AI assistants each judge your site differently. Measuring only one of them is how sites quietly lose traffic.

Always name the next step

Every finding points at a page and a change. If we can't say what to do about it, it doesn't belong in the report.

Built for the person fixing it

Freelancers, in-house marketers and agencies all use the same workspace — with exports that survive leaving us.

Why we built it

One site, five ways of being judged

Search stopped being one box a while ago. A customer might find you through Google, or through an AI answer that never shows a link, or through a review page that ranks above your own homepage. Most audit tools still look at exactly one of those.

So we built the one we wanted: a crawler, a Core Web Vitals monitor, a rank tracker, an AI-answer tracker and a review monitor that all run against the same site, on the same schedule, and end in a single ordered list of what to fix first.

The test we hold it to: could you hand the output straight to a developer and have them start working?

One run

What one audit looks at

Six passes over the same site, in one run.

Crawl

Every reachable page, plus the ones nothing links to.

Vitals

LCP, CLS, INP — from lab tests and from real Chrome users.

Security

Certificate, headers, mixed content, Safe Browsing.

AI answers

Whether ChatGPT, Perplexity and AI Overviews name you.

Reviews

What people say about you where buyers look first.

Rankings

Keywords, backlinks and who outranks you on them.

Decided early

Three things we decided early

01

Every module is in every plan

SEO, AI Visibility, Content Studio, Reputation and the action plan ship on Starter. Paying more buys more sites, more credits and more history — never a feature that was being withheld.

02

Findings name the page

A number out of 100 tells you how you did. It does not tell you what to open. Everything we report points at a URL and the rule it breaks.

03

You can leave with your data

PDF and Excel exports on every plan, from the first day of the trial. Nothing we hold is hostage to a renewal.

Who it's for

The people who end up doing the work

Freelancers & consultants

Starter · $19/mo

Hand a client a finished PDF instead of a spreadsheet you spent the evening assembling. One site on Starter is enough to run a paid audit.

Agencies

Agency · $179/mo

Twenty sites, three seats, and a year of history in one account — so a client asking "was this already broken in March?" is a question you can answer.

In-house marketers

Pro · $49/mo

The report your developers will act on, because every finding names the URL, the rule it breaks and the fix — not a score out of a hundred.

Developers

Any plan

Run it against staging before the release, not after the traffic drops. Broken links, redirect chains and missing canonicals surface in minutes.

Where we're headed

Search is splitting in two. One side still shows links; the other answers without them. Our roadmap follows that split: deeper AI-answer coverage, more sources tracked, and faster turnaround from finding to shipped fix.